Press release: Citizen partners with Novibet for cardless payments

London/Athens, 9 February 2022 - Leading online betting company Novibet has teamed up with fintech company Citizen in order to make gaming transactions safer, faster and effortless.

This partnership will guarantee instant account-to-account (A2A) deposits and withdrawals in addition to simple payment journeys that adapt to the customer’s device, and a highly secure environment for players to move funds.

Novibet is committed to providing a wide range of high-quality payment options, as well as constantly elevating its members’ experiences with upgrades and improvements. Through Citizen’s payment services, based on open banking technology, Novibet’s customers will be engaged at all stages, from signing up, to paying and playing, in the most secure and uncomplicated way.

“There are many key elements necessary to shape a smooth and entertaining online gaming experience. Removing friction from payment journeys is definitely top priority. With Citizen on our side, we are in the best hands in order to jointly ensure the ease and safety for the thousands of electronic transactions we accommodate every month,” Giannis Kapintani, Fraud, Risk & Payments Director at Novibet noted welcoming the partnership.

Citizen CEO, James Neville, commented: “We’re delighted to be offering Citizen’s cardless payment technology to Novibet and its users - providing them with increased options to manage their funds with ease and confidence. Our PayBlox platform is highly configurable and ideally suited to businesses that need to shape the technology to their needs. As Novibet’s product offering is constantly evolving in response to new market demands, we’re partnering up at a perfect time.”

Citizen’s platform comprises a purpose-built online toolkit that gaming operators and other merchants can deploy to optimise every stage of their payment processes. Through Citizen, Novibet players will benefit from:

  • Instant account-to-account deposits and withdrawals
  • Simple payment journeys that adapt to the customer’s device, with no need for cards
  • A highly secure environment for players to move funds.


About Citizen: Citizen is a European fintech, founded in 2017 by former WorldPay CTO, James Neville. Since then, it’s grown to three locations with a customer base across Europe from a wide range of sectors - all of whom are committed to delivering efficient payment options combined with an excellent customer experience. Citizen became a regulated payment institute in 2019, and was one of the first companies licensed to provide payments and identity services using open banking. With headquarters in London, Citizen is backed by leading investors including Metavallon VC, SGH Capital and Fin VC.

For more information visit: or contact Kate Marsden, CMO, at
About Novibet: Novibet is an online gaming operator licensed and regulated by the UKGC, MGA, HGC and ADM, committed to delivering the best sports betting and gaming experiences to an ever-expanding customer base. Since 2010, Novibet has offered online sports betting and casino entertainment in many competitive markets, including Greece and the UK.

As an innovative and adaptable operator, Novibet has a product offering that is constantly interacting with demand to meet and exceed existing and upcoming trends. Through its own proprietary betting platform Novibet offers great services, extensive odds selection, quick settlement of bets and unlimited betting opportunities to its customers.

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