Re-writing the Playbook: How Yaspa is helping transforming player experience for Playbook Engineering
In a recent exclusive interview, Luke Cousins, Commercial Director at Playbook Engineering, a global leader in betting platforms, shared valuable insights about its transformative partnership with Yaspa, highlighting how our Intelligent Payments platform is reshaping the player experience and operational efficiency.
Key takeaways from our conversation with Luke:
1. Ease of use for customers: Luke emphasised that Playbook selected Yaspa because of its streamlined, frictionless customer journey, giving players the quick and easy payment experience they've been looking for by allowing them to complete a deposit and withdrawal in just a handful of steps, without the need for cards.
2. Future-focused vision: Yaspa's forward-looking approach towards player safety, affordability, and real-time data analytics significantly distinguished it from competitors, aligning closely with regulatory and industry demands.
3. A strong personal connection: Luke appreciated Yaspa’s personable team, noting that effective, friendly and trustworthy relationships have been critical to their successful partnership.
"A huge thing for me was the people involved in the business… people you actually want to spend time with and communicate with. And Yaspa massively ticked that box."
4. Operational benefits: Introducing Yaspa has significantly improved redundancy and stability in Playbook's payment processing, giving Luke and his team invaluable peace of mind and operational robustness.
5. Rapid customer adoption: Within months of integration, Yaspa captured 15-20% of all Playbook’s deposits. Luke pointed out that once customers experience the simplicity of open banking payments, they rarely return to traditional card payments.
"Customers, once they find Yaspa, don't seem to be going back to card options. They remain with it."
6. Strategic compliance and analytics: Yaspa’s sophisticated real-time analytics tools enable Playbook to better understand customer behaviours, manage compliance proactively, and leverage data-driven insights to enhance user experience.
7. Commercial and retention impact: The partnership not only streamlined Playbook's payments process but also proved to be a powerful retention tool by significantly enhancing customer experience during onboarding and withdrawal transactions.
"Yaspa added huge value in making onboarding and withdrawals seamless—crucial battles in our industry."
Watch the full interview with Luke Cousins on our YouTube channel to gain further insights and hear directly about how Yaspa is driving Playbook’s growth and operational success: https://www.youtube.com/watch?v=I73IOYq8zJ4
