Press release: Yaspa and SiGMA team up to revolutionise iGaming payments
London, Friday 28th April 2023 - Citizen and SiGMA, two companies with a deep understanding of the iGaming industry, have partnered to deliver innovative payment solutions that cater to the unique needs of operators and suppliers.
The partnership between Citizen and SiGMA is a perfect fit as both companies share a commitment to customer safety and reducing fraud. With Citizen’s instant cardless payments, SiGMA's customers can now pay with the bank account of their choice in an instant, without the need to type in fiddly card numbers or codes.
One of the key advantages of Citizen’s instant cardless payments is the built-in bank-approved account verification, which offers SiGMA's customers a seamless and uninterrupted way to pay safely. This technology gives both consumers and businesses peace of mind that bank accounts are fully verified, meaning funds belong to the person they claim to be from, reducing the risk of fraud.
"At SiGMA, we're committed to driving growth and innovation in the gaming industry, and Citizen's instant cardless payments align perfectly with that goal. With this partnership, we're providing our customers with more payment options and greater peace of mind, which is crucial in today's fast-paced and evolving digital landscape." - Emily Micallef, SiGMA's COO.
James Neville, CEO of Citizen, added, “Our partnership with SiGMA has come at the perfect time. Citizen is working with more iGaming partners than ever before, so facilitating many of our customers and those in the industry to attend key events in the iGaming calendar, such as those offered by SiGMA, is vitally important to us. By integrating our cardless payments with SiGMA, we’re able to showcase what we know is important to the sector - such as paying securely and seamlessly - as well as making a contribution to SiGMA’s bottom line.”
Citizen's instant cardless payments are backed by open banking technology, which means funds settle instantly. This capability is especially valuable as the events industry continues to bounce back from the pandemic, and the ability to manage and access cash flow easily is invaluable.
The partnership between Citizen and SiGMA will revolutionise the iGaming payments landscape, offering customers more payment options, reduced fraud risk, and instant settlement of funds.
Citizen is an award-winning European fintech, founded in 2017 by former Worldpay CTO, James Neville, and one of the first companies licensed to provide payments and identity services using open banking. Citizen's instant cardless payments (account-to-account (A2A) bank transfers) are faster, more secure and more cost-effective than cards, and used by businesses across a wide range of sectors to transform their payment processing. With headquarters in London, Citizen is backed by leading investors including Metavallon VC, SGH Capital and Fin Capital.
SiGMA is a leading global company in the gaming industry, organizing events that bring together operators, suppliers, and other stakeholders in the industry. SiGMA is committed to driving innovation and growth in the iGaming sector, providing valuable opportunities for networking and collaboration.
Yaspa is the new name for Citizen. Read more on our rebrand here.