- iGaming payments and identity firm leverages open banking and AI to give operators unprecedented player behaviour insights
- Maximise LTV of your players with dynamic approvals, above 90%, that consider return risk, and player risk based on real-time financial data
- Company growth fuelled by $12m investment led by Discerning Capital
London, September 29, 2025 – Yaspa, the hyper-growth fintech specialising in iGaming payments and identity solutions, will showcase its Intelligent Payments platform at G2E Las Vegas next month as it ramps up its expansion into the United States.
Yaspa’s Intelligent Payments combines real-time open banking with AI-driven insights to help provide operators with broader and deeper player Intelligence to optimise LTV and promote responsible gambling.
Yaspa will showcase its products at G2E, which is being staged at the Venetian Expo in Las Vegas from October 6 to October 9. G2E is the premier event for the global gaming industry, bringing together operators, suppliers, regulators and thought leaders from across the world.
UK-headquartered Yaspa, which last month secured a $12m funding round led by Discerning Capital, has now incorporated a US entity in Atlanta and is in the process of scaling its operations in Georgia. Yaspa has grown to 70 employees in the past 18 months and serves leading operators across the UK and Europe. The company is led by CEO and co-founder James Neville, previously CTO at Worldpay.
Near-100% acceptance with Instant Guaranteed ACHNear-100% acceptance with Instant ACH
Yaspa’s launch into the US is centred on its Guaranteed Automated Clearing House (ACH) solution, designed to tackle one of the biggest pain points for operators – failed payments. By accessing the US ACH network, which processed over 40 billion transactions in 2024, Yaspa provides operators with near-100% deposit acceptance rates.
The platform performs real-time identity, financial risk and behavioural fraud analysis on each transaction, ensuring sufficient funds and eliminating declines or unauthorised payments by deeply understanding the root cause behind each return and analysing consumer patterns. For players, the experience is seamless – a one-time account connection allows instant deposits thereafter with a simple confirmation. This one-click return flow boosts conversion and loyalty, while maintaining robust safeguards.
AI-driven intelligence for responsible, smarter playAI-driven intelligence for responsible, smarter play
Yaspa’s technology can enhance a diverse range of clients, across vastly differing regulatory frameworks. Beyond payments, Yaspa’s platform delivers AI-powered insights to help operators more intelligent player management decisions. At the point of deposit, Yaspa analyses financial data to assess affordability, detect fraud and flag early signs of potential gambling harm and provide insights into player LTV.
According to the National Council on Problem Gambling, 2.5 million Americans have exhibited significant markers of harm. Yaspa’s integrated safeguards allow operators to protect players, enhance trust and support long-term engagement while still offering a frictionless payment journey.
Expert insights
Max Collinge, VP of Product at Yaspa, said:
“Payments are the foundation of the player experience – when they don’t work, operators lose customers. With Yaspa’s Instant Guaranteed ACH Payments we’re able to maximise LTV of your players with dynamic approvals (above 90%+) that consider return risk, and player risk based on real-time financial data.
“What excites me most, though, is how our Intelligent Payments platform goes further by using real-time financial data to help operators to deeply understand your consumer behaviour, with our AI driven insights to optimise their LTV, and promote responsible gambling”.
Max will be speaking on a G2E panel, Blending AI and Payments to Transform Player Protection, alongside Dr Kasra Ghaharian (UNLV International Gaming Institute), Simo Dragicevic (Founder, BetBuddy) and Daniel Umfleet (Founder, Kindbridge) on Monday, October 6.
Visitors can meet the Yaspa team at Stand 4011 during G2E.
About Yaspa
Yaspa is an award-winning fintech that delivers personal intelligence through instant payments. Founded in 2017 by a former Worldpay CTO, Yaspa blends open banking and AI to provide Intelligent Payments: real-time bank payments (Pay by Bank) combined with verified customer insights, as well as a full suite of payment and account verification services. Yaspa operates across the UK, Europe and US, with offices in London, Leeds and Atlanta, and is regulated by the UK’s Financial Conduct Authority.
For more information visit: yaspa.com
Contact: james.mcmath@pressboxpr.co.uk