Press release: Novibet is launching Yaspa's instant cardless payments in Ireland

London/Athens, Monday 16 January 2023 - Leading online betting company Novibet has partnered with fintech company Citizen to strengthen its offering to its customers following their launch in the Irish gaming sector last year. Citizen’s cardless payment technology will provide faster, safer gaming transactions, including account-to-account (A2A) deposits and withdrawals, to Novibet’s customers based in Ireland, offering them more ways to make online payments securely. 

“As we strengthen our presence in the Irish market, with more content, features and services, our offering is further enhanced by our collaboration with Citizen. In all our markets of operation it is our priority to provide secure and fast transactions; a service that is highly valued by our members. Now, our collaboration with Citizen enables us to also provide deposits and withdrawals via banks, on Novibet.ie, through their trusted platform, providing an even wider selection of payment methods to our members.” Lambros Sialmas, COO, Novibet

Citizen's CEO, James Neville, added: “This is an exciting time to be partnering with Novibet as they expand into new markets and evolve their product offering for their customers based in Ireland. We’re delighted that Citizen’s cardless payment technology will enhance their customers’ experience, providing them with more ways to manage funds instantly, with ease and confidence through their banks’ own secure environments. Our PayBlox platform is highly configurable and ideally suited to businesses that need to shape the technology to their needs. As Novibet’s product offering is constantly evolving in response to new market demands, we’re partnering up at a perfect time.”

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About Citizen: Citizen is a European fintech, founded in 2017 by former WorldPay CTO, James Neville. Since then, it’s grown to three locations with a customer base across Europe from a wide range of sectors - all of whom are committed to delivering efficient payment options combined with an excellent customer experience. Citizen became a regulated payment institute in 2019, and was one of the first companies licensed to provide payments and identity services using open banking. With headquarters in London, Citizen is backed by leading investors including Metavallon VC, SGH Capital and Fin VC.

For more information visit: yaspa.com or contact Kate Marsden, CMO, at kate@yaspa.com.

About Novibet: Novibet is an established GameTech company operating in Europe and Mexico through its Headquarters in Malta, offices in Greece. Licensed and regulated by HGC, MGA, ADM, and Irish Revenue Commissioners, Novibet is committed to delivering the best sports betting and gaming experience to an ever-expanding customer base. Since 2010, Novibet has offered online sports betting and casino entertainment, in many competitive markets.

Novibet provides the best online casino games, having teamed up with the world’s leading online casino content providers. With over 5,000 online casino games available, Novibet delivers a plethora of slots, casino table, live-action, and many more game types across desktop, mobile, and tablet devices. Novibet has its own proprietary betting platform that integrates leading official data providers; its own algorithms generating an extensive betting offer that includes In Play and Minute markets; in house developed Automatic and Hybrid Cash-Out options; quick settlement of bets; and unparalleled excitement to sports enthusiasts.

As an innovative and adaptable operator, Novibet has a product offering that is constantly evolving to meet and exceed existing and upcoming trends. In close partnership with Microsoft, Novibet is fully hosted in the Azure Cloud, providing scalability, high availability, redundancy, and economies of scale that are unrivaled in the industry.

Yaspa is the new name for Citizen. Read more on our rebrand here.

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