UX best practice
Learn how to display Yaspas Instant bank payment on your payment page to maximise conversion
Introduce Instant bank payment pre-checkout
Encouraging your customers to choose "Instant bank payment" at checkout is better for both you and them. For you it’s more cost-effective, funds arrive in your account within seconds and the risk of chargebacks is reduced. For your customers, they don’t need to type anything and it’s more secure then cards, meaning less fraud.
Before your customers arrive at your payment page, we recommend familiarising them with "Instant bank payment" by promoting it. You could use an email campaign, social posts or what ever your preferred channel is. Introduce the new payment method, explain the benefits of paying with via an "Instant cardless payment"; it’s safe, secure, fast and easy to use. We have recommended messaging that you can use. Then, when your customers see "Instant bank payment" on the payment selector page they will already be familiar with it and are more likely to select it.
Instant bank payment selector components
Payment descriptor. Instant bank payment is our payment descriptor label. If your design includes a descriptor we recommend using a payment button image that doesn't include the descriptor.
Payment button image. We have a selection of button images that contain our payment descriptor, bank icons and our logo.
Live layout examples
Click around the demo below to see how "Instant bank payment" can be displayed in different layouts.
Instant bank payment
Visa
Mastercard
Neteller
Crypto
Paymet page assets
Through research we've found that displaying bank icons which customers are familiar with helps increase clicks, improve conversion and create a sense of trust.
Payment selector page best practice
There are some optimisations that you can do to your checkout page as a whole to help with the adoption of "Instant bank payment" and lower your payment acceptance costs.
Payment method order. We recommend having "Instant bank payment" as the first payment option at checkout as this will improve discoverability and increase clicks.
Pre-select and "Recommended" flag. Pre-selecting "Instant bank payment" lowers the interaction cost and reduces the choice users need to make whilst a "Recommended" or "New" flag creates a sense of importance and trust.
